Terms & conditions
Luci Affiliate Program – Supplemental Terms and Conditions In consideration for Your participation in the Luci Affiliate Program (the “Program”) maintained by Luciano Smokes Inc. (“Luci”), You agree to comply with these Supplemental Terms and Conditions (“Terms and Conditions”) in addition to the terms of the Luciano Smokes Publisher Service Agreement (“PSA”). (1) Luci Trademarks. You will not use in your domain name or URL nor purchase or register in any search, referral, or advertising service any item of the Luci brand or variation in bad taste or in a misleading manor. * Please note: this is not an exhaustive list of prohibited words, phrases, or combinations thereof. (2) Unacceptable terms. You shall not purchase or register search engine keywords, AdWords, search terms or other identifying terms that Luci considers in its sole discretion to fall into any of the following categories: – Promote violence – Promote fake or counterfeit items – Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age – Infringe upon others’ intellectual property rights (3) Tracking Tags. As part of the Program, Luci may provide you with tools, products, and creative assets (collectively, “Assets”) that include information that helps track Transactions generated by You and attribute them to Your Account. You will use each of these Assets only in their intended manner as instructed by Luci, and will not corrupt, modify, or disable them. You will not deliver any Luci-related cookies or other tracking tags to the computers of users that are merely viewing Your advertisements or while Your applications are merely active or open. (4) Compensation & Payment. a. Commissions. You will receive compensation equal to a percent of the retail price for each sale of a Qualifying Product as set forth on the detail page, minus any discounts for special offers or coupons, if the sale originated from a properly formatted affiliate link, in accordance with the PSA. “Qualifying Products” shall mean products (subject to the below restrictions) that are found in the MyLuci.com Marketplace. Any reference to “Qualifying Product” shall include any one of the Qualifying Products. b. Payment. Luci reserves the right to delay Your compensation (i) if there is a suspicion of bad faith associated with any transaction driven by You, (ii) if You are suspected of causing users non-compliance with Luci’s Term of Service, and/or (iii) if You are suspected of falsely acquiring sales or in a misleading manor. (5) Prohibited Affiliate Links. You may not include affiliate links or banners on any location visible or targeted to individuals under eighteen (18) years of age or the legal age for purchasing smoking products. (6) Terms Governing Downloadable Software. You will be paid for Commission-Earning Activity derived from downloadable software (DLS) only if the DLS complies with all of the below terms and the PSA. a. Legal Compliance. The operation of the DLS complies with all applicable laws in all relevant jurisdictions and does not deceive consumers about its nature, purpose, or operation. b. Informed Consent. The DLS is not installed or executed on the computer of any user until that user has given explicit consent to its installation or execution. “Explicit consent” means: i. The user has received a clear, brief, and conspicuous notice, in plain language and outside of any user agreement or terms, that the DLS will collect information about web usage (and, if applicable, personally identifiable information), and will use that information to display advertising on the user’s computer (including, if possible, a description of the frequency of such advertising); ii. The user has been provided with, or has been provided an opportunity to access, a more detailed description of the type(s) of information collected and the purpose(s) for which it will be used; iii. If the DLS is bundled with other software, the user has been provided with specific identification of the advertising-serving program(s) (“Adware”) in the bundle; and iv. After receiving the notice specified in section 7(b)(i) above and after being provided, or provided an opportunity to access, the information specified in 7(b)(ii) and 7(b)(iii) above, the user affirmatively chooses to have the DLS installed or executed on his/her computer. c. Easy Removal. A user must be able to completely uninstall the DLS through a means that the user can readily identify and perform without undue effort or specialized knowledge (preferred alternatives include providing easy access to an uninstall process from the content or framing of the DLS or a readily recognizable icon or listing the DLS in the add/remove feature in the Windows operating system). Uninstall processes must not be deceptive, complicated or confusing (such as listing DLS under multiple, confusing or deceptive names, requiring users to re-boot unnecessarily, using confusing language in pop-up challenges, or requiring more clicks than necessary to complete the un-install process). Each DLS-affiliated feature must contain the name of the DLS in the uninstall user interface. d. Full Disclosure. All ads generated on the user’s screen by the DLS identify the DLS as the source of the ad, using the same name as provided most prominently at the time the DLS was downloaded. e. No Persistent Ads. Users must be able to close (without ending their browser sessions) any DLS-generated pop-ups, pop-unders, or other advertisements that cover otherwise viewable content. f. Value to User. Either the DLS or an application bundled with the DLS must have meaningful value to the user that outweighs any burden imposed. For example, DLS that is combined with a comparison-shopping engine would meet this requirement. g. Limited Number of Ads. The DLS will not serve an unreasonable number of pop-up or pop-under advertisements per day or per web browsing session. h. Not Aimed at Children. The DLS is not specifically or primarily marketed to children under the age of 18 or downloadable from websites or services primarily oriented toward children. i. Prohibited Operations. Neither the DLS, nor any other software bundled with or distributed with the DLS, performs any of the following functions unless explicitly instructed to do so by the user i. sending unsolicited information or material to another computer; ii. diverting the user to another site not requested by the user; iii. initiating or terminating a user’s connection to the Internet; iv. modifying the user’s settings with respect to browser home page, Internet connections (including default access provider), bookmarks, or security levels; v. keystroke logging; vi. automatic re-installing or re-activating itself or another application after being uninstalled or removed by the user; or vii. removing or disabling security, pop-up-blocking, anti-virus, anti-Adware, or anti-spyware programs on the user’s computer. For these purposes, spyware is defined as software that surreptitiously gathers a user’s personally identifiable information. j. Other Terms. The DLS will not display an ad (including any pop-ups, pop-unders or tool bars) that contains Luci affiliate links while a Luci page is open on a user’s computer. (7) Your Responsibility for Your Agents. You will not make any commitments or representations on behalf of Luci with regard to any relationship You enter into with Your Sub-Publishers, Distribution Partners, or any other third parties (collectively, “Agents”) in connection with your promotion of a Luci site. You will ensure that Your Agents agree to terms and conditions that are at least as restrictive as the PSA and these Terms and Conditions, subject to applicable law, and shall include a provision in such terms and conditions that Luci is a third party beneficiary. Any violation by Your Agents of these Terms and Conditions shall constitute a violation by You, and Luci shall have full recourse against You with respect to such a violation, including without limitation, suspension or termination from the Program. Luci reserves the right to terminate any affiliate engaging in “Sub-Publisher” or “distribution partner” agent relationships at any time, at Luci’ discretion, based on a breach of these Terms and Conditions by Your Agent (8) Disclaimer of Warranties. LUCI DISCLAIMS ALL WARRANTIES AND CONDITIONS, EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. LUCI EXPRESSLY DISCLAIMS ALL LIABILITY RELATING TO THESE TERMS AND CONDITIONS OR THE PROGRAM. (9) Publisher’s Indemnification Obligations. You will defend, indemnify, and hold Luci harmless against all claims, liabilities, and expenses claimed or incurred by third parties directly or indirectly as a result of any breach of these Terms and Conditions, and/or distribution or use of applications or content by You, Your Agents, or anyone else that you are affiliated with. (10) Remedy for Breach. If You breach any of these Terms and Conditions, in addition to any other available remedies, Luci may remove You from the Program immediately, withhold or recover any compensation for transactions not in compliance with these Terms and Conditions, and seek removal of any search terms registered or purchased in violation of these Terms and Conditions. (11) Amendment. Luci reserves the right to add, delete and/or modify any of the Terms and Conditions contained herein, at any time and in its sole discretion, by posting a change notice or new terms and conditions. In the event of a change to these Terms and Conditions, Luci shall provide Publisher with seven (7) days prior notice of any changes by posting a change notice. In the event of substantive changes to these Terms and Conditions, you may be notified by email. If any modification is unacceptable to you, your only recourse is to terminate your participation in the Program. Your continued participation in the Program following posting of a change notice or new terms and conditions will constitute binding acceptance of the changes. (12) Acceptance. By clicking on the “ACCEPT” link below, You are agreeing to be bound by these Terms and Conditions. If You do not understand or agree to all of these Terms and Conditions click the “CLOSE” button. ———————————— Luciano Smokes Publisher Service Agreement ———————————— This Publisher Service Agreement (“Agreement”) is made by and agreed to between Luciano Smokes Inc., a Delaware corporation, (“Luci”), and you (“You”). As an application service provider, Luci facilitates “Performance Marketing Programs” by providing services (“Network Service”) via the Internet. A “Performance Marketing Program” (“Program”) is where a person, entity, affiliate or its agent, operating “Web site(s)” (internet domain, or a portion of a domain) and/or other promotional methods to drive traffic to another’s Web site or Web site content (“Publisher”) may earn financial compensation (“Payouts”) for “Transactions” (actions by Visitors as defined by the Advertiser) referred by such Publisher via an action made by a “Visitor” (any person or entity that is not the Publisher or the Publisher’s agent) through an Internet connection (“Link”) to a Web site or Web site content operated by another person or entity (“Advertiser”) from an Advertiser authorized promotional method used by such Publisher. The Advertiser compensates the Publisher, in accordance with this Agreement and the Program Payout specifications. 1. Participation in Programs. (a) Acceptance by Advertiser. During this Agreement You may apply to Advertiser Programs for the opportunity to earn Payouts by promoting Advertisers in accordance with the Advertiser’s Program terms and complying with this Agreement. Upon approval by the Advertiser for acceptance into its Program, You may display (and remove) Links to Advertiser’s Web site or Web site content in accordance with the Advertiser’s Program terms and this Agreement. An Advertiser’s acceptance of You extends only to the entity, or individual, that enters into this Agreement with Luci. (b) Program Terms. The details of an Advertiser’s Program shall be available through the Network Service. Transactions qualifying for a Payout are defined by the Advertiser. Advertisers may change any Payout rate without notice through the Network Service. (c) Additional Terms. Publishers and Advertisers may enter into direct contractual relationships through the apply to join process in the form of a click-through agreement hosted by Luci (“Click-through Agreement”) or in the form of an offer made to You by Advertiser via the members’ area on the Network Service (“Offer”). It is Your obligation to review and accept or decline a Click-through Agreement or Offer when such is presented to You. If accepted by You, compliance with the Click-through Agreement or Offer is solely Your responsibility. The terms and conditions of the Click-through Agreement or Offer may supersede or conflict with this Agreement and shall apply only with respect to Your relationship with that particular Advertiser. (d) Prohibited Uses of Links. (i) Locations. You may not place Links to an Advertiser’s Web site or Web site content in third party newsgroups, message boards, blogs, unsolicited email and other types of spam, link farms, counters, chatrooms, or guestbooks in bad taste or containing illegal content. Publishers using IRC channels, instant messages or similar Internet resources must designate their program as special requiring manual review and acceptance by the Advertiser. (ii) Non-Bona Fide Transactions. You must promote Advertisers such that You do not mislead the Visitor, and such that the Links deliver bona fide Transactions by the Visitor to Advertiser from the Link. You shall not cause any Transactions to be made that are not in good faith, including, but not limited to, using any device, program, robot, Iframes, or hidden frames. You may or may not be compensated for Transactions where You or Your agent are the Visitor. Multiple Leads from the same individual, entity or IP address may be considered non-bona fide Transactions. You shall not earn Payouts for non-bona fide Transactions. (iii) Infringement. None of Your promotional activities may infringe an Advertiser’s proprietary rights (including but not limited to trademark rights), Luci’s proprietary rights, or a third party’s proprietary rights. (e) Updating Links. If Links to Advertiser are not dynamically updated through the Network Service, upon notification You are obligated to update an Advertiser’s Links in order to earn Payouts. 2. Publisher Obligations to Luci. (a) Accurate, Up-to-Date Information. You agree to provide Luci and Advertiser with accurate information about You and Your promotional methods, and to maintain up-to-date “Account” information (such as contact information, Web sites used, etc.). In Your Account, You must accurately, clearly and completely describe all promotional methods by selecting the appropriate descriptions and providing additional information when necessary. Some promotional methods will be designated by the system as “special”. Special programs are linked to promotional methods and practices considered unique and require manual approval and acceptance by the Advertiser. Luci reserves the right to define any program as special. (b) Use of Links. You represent and warrant that all promotional means used by You will not contain objectionable content (including but not limited to content that is misleading, libelous, defamatory, obscene, violent, bigoted, hate-oriented, illegal, and/or promoting illegal goods, services or activities), and that You will not mislead others. You agree to: (i) use ethical and legal business practices, (ii) comply with the Advertisers’ Program terms and this Agreement, (iii) maintain a privacy policy on Your Web site and for any non-Web site based promotional method made available to Visitors, and (iv) designate Your Publisher Account as “special” if You promote an Advertiser(s) by any means other than displaying a Link to the Advertiser on Your Web site. Luci must approve all of Your promotional activities and may deem Your promotional activities inappropriate and a material breach of this Agreement in Luci’s sole discretion. Our network quality department reviews publisher conduct and any suspected fraudulent, abusive or otherwise illegal content or activity by You through Your promotional methods, or that is perpetrated through use of the Network Service, is grounds for immediate termination of this Agreement or deactivation of Your Account. (c) Promotional Methods. You represent and warrant that You will not engage in and/or facilitate spamming, indiscriminate advertising or unsolicited commercial email or otherwise fail to comply with the CAN SPAM Act of 2003 (Public Law 108-187 or any successor legislation), and/or any other laws and/ or regulations that govern email marketing and/or communications. You represent and warrant that You will not engage in pop-up or pop-under advertising using any means involving third party properties and/or services (software). Pop up/unders are acceptable on a first party basis only when triggered by Your site content /site visit or by downloadable software applications for which You are the owner/operator. Pop up/unders delivered through downloadable software cannot engage in means that force clicks or perform redirects, or pop over a pay-per-click listing or natural search results. Pop up/unders must honor the Luci Publisher Code of Conduct requirements (as such requirements may be modified from time to time), including but not limited to: (i) installation requirements, (ii) enduser agreement requirements, (iii) afsrc=1 requirements, (iv) requirements prohibiting usurpation of a Transaction that might otherwise result in a Payout to another Publisher (e.g. by purposefully detecting and forcing a subsequent click-through on a link of the same Advertiser) and (v) non-interference with competing advertiser/ publisher referrals. (d) Personally Identifiable Information of Visitors. You represent and warrant that You will not enable the Tracking Code to collect personally identifiable information of Visitors that would allow Luci to personally identify Visitors. (e) Privacy. You must conspicuously post Your privacy policy on Your Web site and otherwise make it available to all Visitors. Your privacy policy must comply with all laws and regulations regarding the privacy of Visitor information, be commercially reasonable, and fully and accurately disclose Your collection and use of Visitor information. You must fully and accurately disclose Your use of third party technology, including Luci’s tracking technology, use of cookies and options for discontinuing use of such cookies. (f) Applicable Codes and Code Maintenance. In order for Luci to record the tracking of Visitors’ Transactions resulting from clicks on Links to Advertisers promoted by You, You must include and maintain a Luci “Tracking Code” within the Advertiser’s Links. All Advertiser Links and all advertisements (“Ad Content”) must be in a Network Service compatible format. (g) Usage and Security of Account. You shall be responsible for all usage and activity on Your account and for loss, theft or unauthorized disclosure of Your password (other than through Luci’s negligent or willful conduct or omission). You shall provide Luci with prompt written notification of any known or suspected unauthorized use of Your Account or breach of the security of Your Account. 3. Luci’s Services. (a) Tracking Transactions and Payouts. Luci shall determine (where possible) actual Payouts that should be credited to Your Account. Luci may, in Luci’s sole discretion, apply an estimated amount of Payouts, if: (i) You are referring Visitors to Advertiser as verified by clicks through Links to Advertiser with Luci Tracking Code, (ii) where there is an error in Advertiser’s transmission of Tracking Code data to Luci, and (iii) where Luci is able to utilize a historical analysis of Your promotion of Advertiser to determine an equitable amount of estimated Payouts. (b) Charge-backs. An Advertiser may apply, or Luci may apply, a debit to Your Account in an amount equal to a Payout previously credited to Your Account in circumstances of : (i) product returns; (ii) duplicate entry or other clear error; (iii) non-bona fide Transactions; (iv) non-receipt of payment from, or refund of payment to, the Visitor by the Advertiser; or (v) Publisher failure to comply with Advertiser’s Program terms or other agreement with Advertiser (“Charge-back”). Charge-backs may be applied to Your Account at any time, including previous payment cycles. (c) Access to Tracking and Reporting Tools. Luci shall provide You with access to tracking and reporting tools, and to support services. From time to time Luci may offer optional services for a fee. Fees for such optional services are at Luci’s then-current published rates or as may be quoted by Luci, and are payable in advance or may be off-set against Your positive Account balance (at Luci’s discretion). Tracking detail regarding Visitor Transactions is not available on a real-time basis for all Advertisers and there may be reporting delays regarding Transactions for some Advertisers. Luci may make available, for fees that Luci shall publish from time-to-time, enhanced reporting capabilities and other services that are not included in the standard Network Service. (d) Support. Support for your program is available on-line through the “Contact Us” area on the “MyLuci.com” and “Affiliate” webpage, which allows You to categorize and describe Your issue. Online help also allows You to check the status of all issues through the “Check Status” feature. Phone support may also be available during operating hours, except holidays. (e) Facilitating Payment of Payouts. Subject to other provisions in this Agreement, Luci shall credit Your Account with a Payout for each qualifying Transaction in accordance with the Advertiser’s Payout rate and Program terms for the relevant Transaction. On the specified day of each calendar month, Luci will issue to You any positive balance in Your Account for Transactions reported for the previous month, provided Your Account balance exceeds the required “Minimum Account Balance.” Luci shall have no obligation to make payment of any Payouts for which Luci has not received payment from the relevant Advertiser of all monies due to Luci (including for all Payouts owed by such Advertiser to all of such Advertiser’s Publishers). If Luci elects, in its own discretion, not to make payment to You for amounts not received from an Advertiser, those amounts shall not be included in the Minimum Balance Amount. Your recourse for any earned Payouts not paid to You shall be to make a claim against the relevant Advertiser(s), and Luci disclaims any and all liability for such payment. You may elect to receive payment in any of the currencies that Luci supports (as may be amended by Luci). The conversion rate shall be determined in accordance with Luci’s operating standards using the rates prevailing upon the date that payment is made to You, or upon the basis of historical conversion rates if rates are unavailable. The number or amount of Transactions, credits for Payouts, and debits for Charge-backs, as calculated by Luci, shall be final and binding on You. (f) Dormant Accounts. If Publisher’s Account has not been credited with a valid, compensable Transaction that has not been Charged-back during any rolling, six consecutive calendar month period (“Dormant Account”), a dormant account fee at Luci’s then-current rate shall be applied to Publisher’s Account each calendar month that Publisher’s Account remains an open yet Dormant Account or until Your Account balance reaches a zero balance, at which time the Account shall become deactivated. Transactions will not be counted if the Transaction subsequently becomes a Charge-back. (g) Negative Accounts. You may have a negative balance if Your Account is debited amounts equivalent to previous Payouts for Charge-backs and You do not have an adequate Account balance to cover the Charge-back amounts. When You have a negative balance, You must immediately remit payment to Luci in an amount sufficient to bring Your Account to a zero balance, or Your Account is subject to 1.5% interest per month, compounded monthly. 4. Proprietary Rights. (a) Linking to Advertisers. For each Advertiser’s Program that You have been accepted to, the Advertiser is granting to You the right to display and Link to the Advertiser’s Web site or Web site content in accordance with the Advertiser’s Program terms for the limited purposes of Promoting the Advertiser’s Program, subject to the terms and conditions of this Agreement. Your use of the Link signifies Your agreement to refrain from copying or modifying any icons, buttons, banners, graphics files or content contained in the Link, including but not limited to refraining from removing or altering any copyright or trademark notices. As between Luci and Publisher, Luci owns all rights in and to all information regarding the Visitors that You refer to Advertisers through Luci. (b) Luci’s Use of Your Marks. You authorize Luci to utilize Your trademarks, service marks, tradenames, and/or copyrighted material that You provide to Luci through Your Account to promote Your participation in the Network Services. (c) Your Use of Luci’s Proprietary Rights. You agree that Your use of any Luci Web site (such as www.Luci.com) and Your use of any Luci trademarks, service marks, tradenames, and/or URLs is subject to the license and terms of use that are available from such Web site (“Terms of Use”). You explicitly agree not to adopt or use in any manner any trademarks, service marks, tradenames, and/or URLs that are the same or confusingly similar to, or are combined with, those of Luci. (d) Retention of Rights. All proprietary rights of Advertisers, You, and Luci, and all goodwill arising as a result of such rights, inure to the benefit of such owner. (e) No Challenge to Luci’s/Advertiser’s Proprietary Rights. You acknowledge that You obtain no proprietary rights in Luci’s trademarks, service marks, tradenames, URLs, copyrighted material, patents, and patent applications, and agree not to challenge Luci’s proprietary rights. You acknowledge that You obtain no proprietary rights in Your Advertisers’ proprietary rights, and agree not to challenge such Advertiser’s proprietary rights. (f) Data Ownership. You understand that all personally identifiable information, if any, provided by Visitors through the Tracking Code or in response to an advertisement or request for information and/or any or all reports, results, and/or information created, compiled, analyzed and/or derived by Luci from such data is the sole and exclusive property of Advertiser and Luci and is considered Luci’s Confidential Information pursuant to this Agreement. Luci and/or its Advertisers, in their sole discretion, shall have the right to use, market and re-market any Visitors and/or data without further obligation to You. You shall not make any use of, copy, make derivative works from, sell, transfer, lease, assign, redistribute, disclose, disseminate, or otherwise make available in any manner, such data or Visitors, or any portion thereof, to any third-party. 5. Confidentiality. (a) Obligations. You or Luci may provide the other with information that is confidential and proprietary to that party or a third party, as is designated by the disclosing party or that is reasonably understood to be proprietary and/or confidential (“Confidential Information”). The receiving party agrees to make commercially reasonable efforts, but in no case no less effort than it uses to protect its own Confidential Information, to maintain the confidentiality of and to protect any proprietary interests of the disclosing party. Confidential Information shall not include (even if designated by a party) information: (i) that is or becomes part of the public domain through no act or omission of the receiving party; (ii) that is lawfully received by the receiving party from a third party without restriction on use or disclosure and without breach of this Agreement or any other agreement without knowledge by the receiving party of any breach of fiduciary duty, or (iii) that the receiving party had in its possession prior to the date of this Agreement. Upon termination of this Agreement, You must destroy or return to Luci any Confidential Information provided by Luci to You under this Agreement. (b) Provision of Info to Advertisers/Third Parties. You agree that Luci may, but is not obligated to, provide Your email address(es) and basic Publisher Account detail (including but not limited to Your address, phone and fax number, Web site name, the date the website or subscription email first entered into operation, and visitor demographics) to Advertisers. Luci may provide any and all Visitor, Transaction and/or Tracking Code data to the Advertiser to which You referred such Visitor, and to any third party in Luci’s sole discretion, including but not limited to all regulatory, legislative and judicial bodies, and pursuant to allegations and claims of proprietary rights infringement. 6. Term, Termination, Deactivation and Notices. (a) Term. This Agreement shall commence upon Your indication that You have accepted this Agreement by providing the required information and ‘clicking through’ the acceptance button on the Luci Web site and shall continue until terminated in accordance with the terms of this Agreement. This Agreement may be terminated by either party without notice. This Agreement may be terminated immediately upon notice for Your breach of this Agreement. Your Account may be deactivated during investigation of breach of this Agreement. If this Agreement is terminated based upon Your breach, You shall not be eligible to enter into a new click-through Publisher Service Agreement with Luci, and any attempt to do so shall be null and void. (b) Termination by Advertiser. An Advertiser may terminate You, one of Your Web sites, or Your ability to use a promotional method, from the Advertiser’s Program for any or no reason, without written notice. Additionally, Advertiser may terminate You from the Advertiser’s Program for breach of a third party’s proprietary rights, and/or diluting, tarnishing or blurring an Advertiser’s trademarks, tradenames, and/or service marks, or for Your material breach of the Advertiser’s Program terms or of this Agreement. (c) Termination or Deactivation by Luci. Luci may terminate You, one of Your Web sites, or Your use of a promotional method, from an Advertiser’s Program, at any time in Luci’s sole discretion. Breach of any Section of this Agreement is cause for immediate termination from an Advertiser’s Program and/or termination of this Agreement, and may result in Chargeback of one or more Payouts. Luci may temporarily deactivate or terminate Your Account if: (i) You or Your agent are responsible for the improper functioning of Ad Content, or if You otherwise interfere with and/or fail to maintain the Tracking Code; (ii) Your Account has not been logged into and/or there have been no Transactions credited to Your Account for any 30 day period; (iii) You maintain a negative balance in Your Account; (iv) Luci determines You are diluting, tarnishing or blurring Luci’s proprietary rights; (v) You begin proceedings to challenge Luci’s proprietary rights; or (vi) a third party (including a Luci Advertiser) disputes Your right to use any Link, domain name, trademark, service mark, trade dress, or right to offer any service or good offered on Your Web site, or through any of Your promotional means. Upon termination of this Agreement, or in case of deactivation of Your Account, You shall no longer accrue Payouts in Your Account, including but not limited to subsequent sales and/or Leads for click-throughs that occurred prior to termination. (d) Termination of Programs and Offers. Programs and Offers may be discontinued at any time. (e) Notices. Except as provided elsewhere herein, both parties must send all notices relating to this Agreement to: (i) for Luci, via registered mail, return receipt requested or via an internationally recognized express mail carrier to Luciano Smokes Inc., Attn: Legal Dept., 7600 Kingston Pike Suite C41, Knoxville TN 37919, USA (effective upon actual receipt); and, (ii) for You, at the email or physical address listed on Your Account (effective upon sending as long as Luci does not receive an error message regarding delivery of the email) or five (5) days after mailing). (f) Post-termination. Upon termination of this Agreement, any outstanding payments shall be paid by Luci to You within 90 days of the termination date, and any outstanding debit balance shall be paid by You to Luci within 30 days of termination of this Agreement. All payments are subject to recovery for Charge-backs. Upon termination of this Agreement, any permissions granted under this Agreement will terminate, and You must immediately remove all Links to Advertiser(s). Provisions of this Agreement that by their nature and context are intended to survive the termination of this Agreement shall survive the termination of this Agreement to the extent that and as long as is necessary to preserve a party’s rights under this Agreement that accrued prior to termination. 7. Representations, Warranties, Disclaimers and Limitations. (a) Business Operations. Each party will make reasonable commercial efforts to keep its Web site operational during normal business hours. However, the parties agree that it is normal to have a certain amount of system downtime and agree not to hold each other or Your Advertisers liable for any of the consequences of such interruptions. Luci may modify the Network Service, or discontinue providing the Network Service, or any portion thereof, at any time. (b) Authority. Each party represents and warrants to the other party as to itself that the person executing this Agreement is authorized to do so on such party’s behalf. IF YOU ARE AN INDIVIDUAL, YOU REPRESENT AND WARRANT THAT YOU WERE AT LEAST 18 YEARS OF AGE ON THE EFFECTIVE DATE OF THIS AGREEMENT. (c) Non-infringement Warranties. You represent and warrant that: (i) You have all appropriate authority to operate, and to any and all content on, Your Web site(s); (ii) You have all appropriate authority in any promotional method you may choose to use; (iii) Your Web site(s) and Your promotional methods do not and will not infringe a third party’s, a Luci Advertiser’s, or Luci’s, proprietary rights; and (iv) You shall remain solely responsible for any and all Web sites owned and/or operated by You and all of Your promotional methods. Luci may or may not review all content on Your Web site or used by You in Your promotional methods. (d) Compliance with Laws. You are responsible for compliance with the requirements of all relevant legislation (including subordinate legislation and the rules of statutorily recognized regulatory authorities) in force or applicable in the United States or in any other applicable territory, and warrant that no promotion method used by You or the content of Your Web site(s) will render Luci liable to any proceedings whatsoever. (e) Limitation of Liabilities. ANY OBLIGATION OR LIABILITY OF LUCI UNDER THIS AGREEMENT SHALL BE LIMITED TO THE TOTAL OF YOUR PAYOUTS PAID TO YOU BY LUCI UNDER THIS AGREEMENT DURING THE YEAR PRECEDING THE CLAIM. NO ACTION, SUIT OR PROCEEDING SHALL BE BROUGHT AGAINST THE OTHER PARTY TO THIS AGREEMENT MORE THAN ONE YEAR AFTER THE TERMINATION OF THIS AGREEMENT. YOU AGREE THAT LUCI SHALL NOT BE LIABLE TO YOU, OR ANY THIRD PARTY (INCLUDING BUT NOT LIMITED TO A CLAIM BY ANOTHER PUBLISHER OR AN ADVERTISER OF THE NETWORK SERVICE), FOR ANY CONSEQUENTIAL, EXEMPLARY, SPECIAL, INCIDENTAL, OR PUNITIVE DAMAGES, INCLUDING, BUT NOT LIMITED TO, LOSS OF GOODWILL, LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR CLAIM. (f) Disclaimer of Warranties. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, LUCI DISCLAIMS ALL WARRANTIES IMPLIED, INCLUDING, BUT NOT LIMITED TO, (A) MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, (B) THAT THERE ARE NO VIRUSES OR OTHER HARMFUL COMPONENTS, (C) THAT LUCI’S SECURITY METHODS WILL BE SUFFICIENT, (D) REGARDING CORRECTNESS, ACCURACY, OR RELIABILITY, OR (D) AGAINST INTERFERENCE WITH ENJOYMENT OF THE PUBLISHER’S INFORMATION OR WEB SITE. ALL ‘INFORMATION’ AND ‘COMPUTER PROGRAMS’ PROVIDED TO YOU IN THE COURSE OF THIS AGREEMENT ARE PROVIDED WITH ALL FAULTS, AND THE ENTIRE RISK AS TO SATISFACTORY QUALITY, PERFORMANCE, ACCURACY, AND EFFORT IS WITH YOU. LUCI IS, UNDER NO CIRCUMSTANCES, RESPONSIBLE FOR THE PRACTICES, ACTS OR OMISSIONS OF ANY ADVERTISER OR PUBLISHER, OR SUCH ADVERTISER OR PUBLISHER’S WEB SITE(S), AND/OR THE CONTENT OF AN ADVERTISER’S WEB SITE OR THAT AN ADVERTISER MAKES AVAILABLE THROUGH THE NETWORK SERVICE. (g) Remedies. No remedy or election shall be deemed exclusive but shall, wherever possible, be cumulative with all other remedies at law or in equity. (h) Benefit of the Bargain. THE PROVISIONS OF THIS SECTION 7 ARE AN ESSENTIAL ELEMENT OF THE BENEFIT OF THE BARGAIN REFLECTED IN THIS AGREEMENT. 8. Publisher’s Indemnification Obligations. Publisher shall defend, indemnify and hold Luci and Advertisers harmless against all claims, suits, demands, damages, liabilities, losses, penalties, interest, settlements and judgments, costs and expenses (including attorneys’ fees) incurred, claimed or sustained by third parties, including but not limited to Advertisers, directly or indirectly as a result of (a) Publisher’s breach of or non-compliance with this Agreement, (b) Publisher’s violation of any law, or an alleged violation of law by Luci, that is a direct or indirect result of Publisher’s use of the Network Service, (c) Publisher’s use of the Network Service, (d) Publisher’s participation in any Program, (e) any content, goods or services offered, sold or otherwise made available by Publisher to any person, (f) Publisher’s acts or omissions in using, displaying or distributing any internet links obtained from the Network Service or elsewhere, including but not limited to Publisher’s use of internet links via email distribution, (g) any claim that Luci is obligated to pay tax obligations in connection with payment made to Publisher pursuant to this Agreement and/or any Advertiser’s Program, and (h) any violation or alleged violation by Publisher of any rights of another, including breach of a person’s or entity’s intellectual property rights (each (a)-(h) individually is referred to hereinafter as a “Claim”). Should any Claim give rise to a duty of indemnification under this Section 8, Luci shall promptly notify Publisher, and Luci shall be entitled, at its own expense, and upon reasonable notice to Publisher, to participate in the defense of such Claim. Participation in the defense shall not waive or reduce any of Publisher’s obligations to indemnify or hold Luci harmless. Publisher shall not settle any Claim without Lucis prior written consent. Publisher also shall indemnify for any reasonable attorneys’ fees or other costs incurred by an indemnified party in investigating or enforcing this Section 8. In the context of this Section 8 only, the term “Luci” shall include officers, directors, employees, corporate affiliates, subsidiaries, agents, and subcontractors. 9. Miscellaneous. (a) Headings and References. Headings of Sections are for the convenience of reference only. Words indicated in quotes and capitalized signify an abbreviation or defined term for indicated words or terms, including those definitions contained in the opening paragraph. (b) Third Party Disputes. In the event of a third party claim against either: (a) Luci’s intellectual property; or (b) against Luci’s right to offer any service or good on Luci’s Web site(s) or if, in Luci’s opinion, such a claim is likely, Luci shall have the right, at its sole option and in its sole discretion, to (i) secure the right at Luci’s expense to continue using the intellectual property or good or service; or (ii) at Luci’s expense replace or modify the same to make it non-infringing or without misappropriation. (c) Relationships of Parties/Third Party Rights. The relationships of the parties to this Agreement shall be solely that of independent contractors, and nothing contained in this Agreement shall be construed otherwise. Nothing in this Agreement or in the business or dealings between the parties shall be construed to make them joint venturers or partners with each other. Neither party shall do anything to suggest to third parties that the relationship between the parties is anything other than that of independent contractor. You agree that Your consent is not necessary to modify any Advertiser Service Agreement. (d) Choice of Law/Attorneys’ Fees. This Agreement is governed by the laws of the State of Tennessee (USA), except for its conflict of law provisions. The exclusive forum for any actions related to this Agreement shall be in the state courts, and, to the extent that federal courts have exclusive jurisdiction, in Knoxville, Tennessee. The parties consent to such venue and jurisdiction and waive any right to a trial by jury. The application of the United Nations Convention on the International Sale of Goods is expressly excluded. A party that primarily prevails in an action brought under this Agreement is entitled to recover from the other party its reasonable attorneys fees and costs. Luci controls and operates its Web site from its offices in the USA and access or use where illegal is prohibited. (e) Force Majeure. Neither party shall be liable by reason of any failure or delay in the performance of its obligations hereunder for any cause beyond the reasonable control of such party, including but not limited to electrical outages, failure of Internet service providers, default due to Internet disruption (including without limitation denial of service attacks), riots, insurrection, acts of terrorism, war (or similar), fires, flood, earthquakes, explosions, and other acts of God. (f) Severability/Waiver. If any provision of this Agreement is held by any court of competent jurisdiction to be illegal, null or void or against public policy, the remaining provisions of this Agreement shall remain in full force and effect. The parties shall in good faith attempt to modify any invalidated provision to carry out the stated intentions in this Agreement. The waiver of any breach of any provision under this Agreement by any party shall not be deemed to be a waiver of any preceding or subsequent breach, nor shall any waiver constitute a continuing waiver. (g) Assignment and Acknowledgement. Neither party may assign this Agreement without the prior express written permission of the other party. Notwithstanding the foregoing, Your consent shall not be required for assignment or transfer made by Luci (1) due to operation of law, or (2) to an entity that acquires substantially all of Luci’s stock, assets or business, or (3) to a related entity (e.g. parent or subsidiary of parent). Your use of the Network Service is irrefutable acknowledgement by You that You have read, understood and agreed to each and every term and provision of this Agreement. Luci may establish from time to time rules and regulations regarding use of the Network Service as published on the Network Service and incorporated herein. (h) Marketing. Publisher agrees that Luci may identify it as a Luci Publisher in client lists and may use Publisher’s name and/or logo solely for such purpose in its marketing materials. Any other uses of Publisher’s name and/or logo not otherwise described or contemplated herein shall require Publisher’s prior written consent. (i) Tax Status and Obligations. Luci is not obligated to and shall not provide You with tax and/or legal advice. Luci undertakes no duty to investigate or research Your tax status and/or obligations, and such research and investigation is solely Your responsibility. You are obligated to independently assess and comply with all relevant tax and legal requirements, and Advertiser is responsible for its own sales tax collection and reporting obligations arising from sales made to Visitors. If Luci provides You with information regarding a particular Advertiser or Publisher, the information shall not be deemed tax or legal advice, and Luci shall not be responsible for the accuracy of such information. Any Publisher or Advertiser addresses provided to You are addresses provided by the relevant Advertiser or Publisher, and such addresses may not necessarily indicate the location or presence of the Publisher or Advertiser in such location or elsewhere. (j) Entire Agreement, Assignment and Amendment. This Agreement, including the Introduction, contains the entire understanding and agreement of the parties and there have been no promises, representations, agreements, warranties or undertakings by either of the parties, either oral or written, except as stated in this Agreement. This Agreement may only be altered, amended or modified by an instrument that is assented to by each party to this Agreement by verifiable means, including without limitation by written instrument signed by the parties or through a “click through” acknowledgment of assent. No interrelations to this Agreement shall be binding unless initialed by both parties. Notwithstanding the foregoing, Luci shall have the right to change, modify or amend (“Change”) this Agreement, in whole or in part, by posting a revised Agreement without notice. Your continued use of the Network Service after the effective date of such Change shall be deemed Your acceptance of the revised Agreement. IF YOU ARE AN INDIVIDUAL, YOU REPRESENT AND WARRANT THAT YOU WERE AT LEAST 18 YEARS OF AGE ON THE EFFECTIVE DATE OF THIS AGREEMENT.
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