Electronic Cigarettes by Blu have quickly become one of the fastest growing and most popular brands of e-cigarettes on the market today. There are several factors for this rapid rise in popularity.
Blu was one of the first brands of e-cigarettes reviewed by the ElectronicCigarettesReviews.net review team and has proven to be a favorite of consumers throughout the US and abroad.
Some of the reasons for the popularity of Blu E-Cigs are:
Blu is economical – The Blu Electronic Cigarette starter kit can be purchased for $69.95. Many people that have never tried e-cigarettes choose Blu because there isn’t a huge upfront investment. The starter kit comes with 1 pack that holds 5 cartridges and charges your batteries on the go, 2 electronic cigarette batteries, 1 wall charger, 1 USB charger, and 5 new and improved cartridges in the strength and flavor of your choice, a 30-day money back guarantee and a one year warranty for the initial investment of $69.95. Blu Recently changed their cartridges to include an atomizer with each cartridge and they now are the equivalent of 1 pack of regular cigarettes and maintenance free, which means you won’t be trying to fill tiny cartridges with eLiquid or boil atomizers anymore! Many e-cigarette starter kits are twice as expensive as Blu!
Blu has great flavors – The flavors that Blu offers include Classic Tobacco, Magnificent Menthol, Java Jolt, Vivid Vanilla and Cherry Crush. Several consumers just prefer the taste of Blu E-Cigarettes over their competitors. Several of our review team members really enjoyed the flavor of the Java Jolt cartridge. Also, several consumer reviews tout the Classic Tobacco flavor because it is so similar to smoking a “traditional” tobacco cigarette. Blu Cigs has partnered with Johnson Creek Smoke Juice to bring their consumers 100% USA made eLiquid inside their cartridges.
Blu batteries can be charged on the go – This is perhaps one of the biggest advantages of Blu Electronic Cigarettes. Blu e-cigs come with a carrying case that charges the e-cigarette batteries while you are on the go. Each of the batteries can be recharged up to 6 times. This means you’ll never be left without an e-cig when you really want one. Many companies are starting to copy Blu Cigs Charger Pack, but Blu Cigs has offered their charger pack longer than almost any other e cig brand out there.
Blu Electronic Cigarettes have a blue LED light at the end of the e-cigarette that lights up when you take a puff. Some e-cigs have an orange light instead and this can really make the e-cig look too much like a tobacco cigarette, which isn’t a good thing when you are puffing an e-cigarette in a bar or restaurant.
These are just a few of the reasons that Blu has garnered so much attention and respect by e-cigarette smokers everywhere. With the low initial cost for the starter kit and the great flavors available, it is no wonder that this brand of e-cig is a favorite of both our review team and consumers that have reviewed Blu. Blu Cigs are used by a large amount of celebrities like Leonardo DiCaprio and Lindsay Lohan, they have a NASCAR Sprint Cup Series sponsored car, and they are constantly working on pushing the e-cigarette industry forward. All this makes for a solid company that is here to stay.
Blu Cigs Has New Style Cartridges
User reviews after to 01/17/2011 apply to the NEW style cartridges and ones prior apply to only the old cartridges.
Learn more about it by reading our Blu Cigs Cartridge Review
Score Breakdown
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Cost/Value
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Ease of Draw
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Vapor Production
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Flavor/Taste
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Style/Look
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Customer Service
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Speed of Shipment
Name: Dustin 
Name: James Johnson 
Name: Jane Plumber 
Ordered several boxes of medium strength magnificent menthol – flavor is more like the vanilla. Company will not take back due to it being a “consumable” and subject to tampering. Did not offer replacement or refund or anything. Simply told us to rub cartridge in hands to warm up and thump it on the table to improve the flavor. How does this change vanilla to menthol? Your guess is as good as mine!!!!!
I purchased the original starter kit for 59.99 from a local gas station, Circle K. Great taste, but battery life isn’t very good. Mine is about the size of a short analog cig so I guess that’s to be expected. The cartridges run about 16 dollars for 5. My problem with that is it seems like a cartridge is really only equal to a half a pack. So that is maybe 3 packs of real cigs, which in my brand of Marlboro Blacks Menthol Special Blend, and they cost about $4 with tax in my area. So it’s $12 for analogs vs $16 for Blu. The pack battery pack charger does not charge 6 times either, more like 3 or 4. I also got much more vapor with the disposables, and I prefer a thicker vapor. So great taste, bad battery life, cost too much in the long run, and not enough vapor. doing more research now and I will either get a mod or a V2 manual next. As far as finding an ECig in your local store however, Blu seems to be the best one. Take your time and do some research before sinking your money in Blu, or get one until you can decide what to order online. NJoy is the first one I tried, was ok but then the cartridge got so hot a hole formed in the cartridge, tasting plastic which can kill you. STAY AWAY from the really cheap ecigs and read through this site’s top picks.
I first bought BLU cigs about 2 months ago at Walgreens. I was impressed so much that I went to their website and bought the premium in white. I had noticed that the battery life was not great on the black starter kit from Walgreens and just thought it was because it was the “standard” and it had been improved with the new premium. Not so, the battery life truly sucks. I get about 30 puffs on a battery before it needs charging. I juggle 4 batteries and I am still left with a 4 charging at times.
Second, the CARTOMIZERS do not work more than 50% of the time. Many are leaking or do not work at all or stop working after a few pulls. I often go through a 5 pack of cartomizers a day and when I smoked regular cigarettes I smoked only a pack a day. Each cartomizer is supposed to last the equivalent of a pack of cigarettes. That would mean that I now smoke 5 pack of cigarettes a day, not. The cartomizers taste burnt after about 40 to 50 pulls. With a fresh battery and a new cartomizer, the pull, taste and vapor is great but slowly diminishes after 30 pulls. I opened a pack of cartomizers and found 2 leaking a brown liquid into my mouth when I pulled on it, realized it was nicotine which made me dizzy, I quickly threw them in the trash. The quality control is not good at all.
The customer service seems to be good but the hassle of returning a product is not worth the trouble plus that don’t accept cartomizers for return once opened. Besides the battery life sucking and the cartomizers not working most of the time, everything else, (the returnable stuff), works OK
I had been smoking for 38 years and I have tried quitting many times over the years and Blu Cigs did assist me in quitting, (now more that 2 months cigarette free), so I must give credit where credit is due. I would love the product if it were not for 2 problems and that is battery life, (about 15 to 20 minutes use), and cartomizer quality, ( 3 out of every 5 actually work properly). I have used close to 400 cartomizers so far and I love the flavor and the size and look of Blu Cigs but not the build quality. I am now starting to look at the competition and do a bit of research because the cartomizers are expensive and I feel like I am wasting money for every cartomizer that I throw away because it does not work or taste burnt or is leaking. I gave 3 stars for great shipping, customer service and great flavor. I took away 2 stars for poor battery life and poor quality cartomizers.
Blu is a good product — WHEN/IF you can get it. I was a customer for over 2 years, have lost track of how many times menthol cartridges were out of stock or “lost” in shipping. Then they came out with a new charging case – worked great for 3 months, then not so much — tried to order a 2nd one so I could have one to use while using the warranty to send back to original, only to find out that the only way to get it is to buy a complete extra starter kit ($89 !!!), called, and was told they “hope” to have individual ones available “soon” — same answer I’ve recieved all too many times when they’re out of the menthol products. Really a shame because when you can get a good pack & good cartridges it’s great — but 2 years with too many problems —- time to find another brand!!!
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I have not been treated more unfairly by a company than I was treated by Blu. They claim to have a 30 day guarantee on their products but there is no guarantee on the filters whatsoever, even when customer service tells you that they can replace unopened filters, then you will get an email saying no exchange. They caused my bank account to overdraft by waiting so long to take out the funds, claiming that the item was out of stock and that I was notified, which I was not. They refused to do anything about anything and except drop me as a customer. Very rude, very unfair, and now I am out over $170.00. Terrible company and I hope they go under, as I am sure they will recieve many other bad reviews because they just do not care about their customers and that is a fact!!!
They’re great! Except… they don’t last very long (or at least the 5 or 6 disposable ones I’ve used). I tested it with a friend, whenever he went out to smoke (real cigarettes) I followed with my e-cig. When the e-cig died, he still had about 5 real ones left in his pack.
Shipments are ridiculously SLOW! Customer Service people don’t seem to care much when unhappy, very passive in maintaining customers loyalty and happiness in product. Battery’s charge fairly quickly BUT last just the same, they DO NOT last. You need at least 3 batteries in a day to keep going, so you always have one charged. It’s a constant to be charging these batteries, which is a pain!
The comment below is in regards to the old version of Blu which was a three-piece system. I can say that Volcano brand e-cigs do have replacement atomizers that will fit blu’s old model. Hope that helps! Volcano Review Coming soon, stay tuned! – Admin
@lelik
I agree with this review in that the atomizers are inconsistent and often don’t work.
I see that Blu has changed there cartridges to include the atomizer which may be ok, HOWEVER, I have 10 cartons of the old cartridges and need new atomizers. I contacted Blu to see if they could help me with the atomizers and they said NO. Now stuck with cartridges I can’t use. Poor Customer Service! NOT HAPPY! Does anyone know who might carry atomizers that fit the Blu? Also, I’d love to know what other brand this reviewer switched to. Diane
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I have smoked many e-sigs, and it seems that blue doesn’t give you the “throat” hit on a consistent basis like the others. I find myself having to refill my cartridges every 10 drags or so just to keep getting the throat hit. The flavors that come in their cartridges aren’t the best either. The cherry kinda tastes like urinal cakes, so not a big fan of them either. Blu is a great e-sig for the person who doesn’t know anything about E-sigs and wants a cheap starter, but there are better ones out there…. A LOT of better ones out there… quite a few worse ones as well.
Thank god I found this site. I’ve been looking for an e-cig review forum for quite a while now. So many products out there and with the price tags, you never know what’s worth your coin or not, so again, thank god for this site. Anyway, now to the review:
I ordered blu back in April of ’10. I received my starter kit promptly. Back then they had the three piece system, which was the standard back then. I got my product in and they worked (good vapor production, single battery lasted 4+ hours, no leaks, ect). After 3 days I wasn’t smoking regular cigarettes anymore, which was awesome being that I’d smoked a pack a day for a decade. They worked so well that after another 5 days of smoke free living, I decided to stock up of cartridges. Bought a crap load of ‘em (the coffee cartridges taste
WONDERFUL). Then 2 days after that (I had not even received my new cartridges yet) they stopped producing enough vapor. This frustrated me a LOT because I had just decided to depend of the blu whole heartedly and did not even carry a pack of regular smokes to work *just in case*, so I was stranded with out a fix. I thought it was the atomizers, so I ordered 2 of those. My cartridges came in promptly, but my atomizers took WAY longer than they should have, and they still didn’t completely fix my vapor production problem. I kept getting less and less vapor. Then I realized it must be the batteries. I contacted them about getting replacements, and they said it could take 6-8 weeks. I gave up.
Anyway, I recently decided to give vapeing another try. Blu has gone to a 2 piece system, which made me wanna give them another shot. Besides, I still have the charge-in-your-pocket pack + 2 newish atomizers and a lot of the old style cartridges. I ordered 2 batteries and a five pack of the new atomizer included coffee cartridges. I also ordered a V2 ultimate starter kit. I figure I can see if blu’s product has improved and then decided whether I wanna turn in the V2 for the 30 day full money back guarantee. I may have to post another review for blu in a month to take back all the negativity I posted here. Wish me luck not smoking!
After two weeks the charger broke and the cartridges did not last long at all. DO NOT BUY!!!!
Decided to go with Blu when I started researching e-cigs. Was excited to receive my kit but waited 13 days for it to arrive. I was impressed when I received my kit & charged the batteries & started. Very dissapointing. Absolutly no vapor after the first few drags. Taste like medicine & they leak. The liquid tastes horrible. Batteries do not last very long (maybe an hour or two). Was going through numerous cartridges a day & finially gave up about half way through my cartridges. Decided to try Smoke Tip & absolutly love it. Good vapor & taste & received my kit in 4 days. Have already reordered more cartridges for Smoke Tip. Go with Smoke Tip & stay away from Blu.
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When I first started with blucigs a year ago, the customer service was excellent. I bought starter kits at $15.00 less than the going price and bought cartridges in quanity with different specials that were going. All the good value has gone by the wayside with the customer service. The vapor hasn’t always been very good and the battery life stinks but it is a great alternative to real tobacco. The lastest blunder has been in their changing of the formula. I smoke menthol and the new cartridges don’t even have a hint of menthol. Customer service’s response was that because they now use only US products, the taste has changed. Thanks for the notice!
The product is wonderful, the best. I have been on no nicotine for 2 months now. Customer service is the worst. I receive a coupon with each shipment for $5.00 off on the next order. I have placed 8 orders online and it will not accept the coupon. I wrote a letter to the CEO and included all 8 coupons. This was 2 months ago and haven’t heard a word.
Shipping timeline is herrendous. I order some cartridges on December 27. They took the money from my debit card on Dec 28th. Here we are at Jan. 6th and no product. Customer Service will only tell you it should be there anyday. This is the fourth time this has happened out of 9 orders.
I loved the cigarettes when I first got them. I could not get my batteries to hold a charge. I would charge them and after about 3 puffs they would not draw. Tried the wall charger, USB charger, the pack charger and none worked well. I loved the size of the cigarette, the taste and the rechargeable carrying case. If I had been able to get the batteries to charge I might not have sent the kit back. I’m thinking it was the poor charge that led to the hard draw and low vapor production but I am not sure. If blu improves these items I would highly recommend, otherwise I would try something else. When I ordered they were out of cartridges, never let me know and when I contacted them (3 times) could never get an answer except that it would be soon. Good Luck!
Both my son and I like the product but good luck getting delivery. If you place an order with more than one item, and they don’t have something in stock, they hold the entire order instead of backordering (it might take weeks for them to receive what they don’t have). They use Streamlite for delivery to a center, and where it is turned over to USPS (so don’t believe their “USPS shipping”). Streamlite is a disaster. The first 2 orders took almost 2 weeks to receive (in Texas), once Streamlite received them. The last one Streamlite lost – when called their comment was the only thing that could be done was to have the shipper reship. Blu reshipped (unfortunately through Steamlite), but at this point it’ll be almost 2 months after the original order before it is received (IF it is received). I wanted to take this on a vacation with me next week, and allowed plenty of delivery time, but definitely will not receive it in time – Blu will not ship any other way. If you decide to go with Blu, be certain to allow a long delivery time (that is, if they have the product in stock).
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It’s been such a struggle. There was some vapor, not much, with the original kit. Then none. I called them several times and they gave me some tips, none worked. In the end they said I should probably return the atomizers, and they would replace them. My question was “what do I do in the meantime?” go back 100% to regular cigarettes? It was not their problem, so I ordered new ones and figured I’d return the bad ones later, so I wouldn’t be without for two weeks. They do not ship within 24 hours and they do not tell you when they are out of stock, so you wait and wait. Their shipping is free, but they do not offer alternate shipping, where you could pay to get it faster. The new atomizers finally came and the first cartridge I used with the new atomizer produced an incredible amount of vapor and lasted for a long time. I was in heaven until I went to a 2-nd cartridge and no more vapor. Neither of the 2 new atomizers made more than a trickle of vapor, sometimes. I called them again and they said to send back the kit and they will replace it, however they are out of stock and do not know for how long. To me that means weeks of being without, so I ordered a kit from Safe Cig.
Needs more vapor production. Real cigarettes are much better at delivering nicotine. If electric cigarettes are to succeed,they need to deliver nicotine as well as the real thing.
If your looking for good customer service dont depend on Blucigs. By mistake I ordered to high mg and made me ill. Blucigs refused to refund after stating in their website “if for any reason” you can return. Nor would they exchange the extra cartridge package I ordered, that was unopened. Their shipping was very slow.
I have had numerous problems with this company and would not recommend dealing with them to anyone. Every time I place an order or attempt to purchase refills there is a problem with my order. The customer service
reps are also very impatient and they make you feel like you are bothering them by placing an order. I would suggest ordering E-Cigs from some other source.
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I’m sorry, but Blu’s vapor production is a little low when compared to the more expensive brands. You can get a little liquid in your mouth on occasion as well. Seems harmless, but thought i would share. Not recomemded, except for the price or a “first try”. Style is great!
I have used Smoke Tip for a while and thought I would try something different. Ordered Blu on Monday morning and got it on Saturday…too long. Batteries never charged right, lasted at most 2 hours, 3-part system is not to my liking, after the fist few drags the “hit” is gone and you are vaping flavored smoke.I am amazed this is rated so high on this website, especially with other comments I have read here. I ordered Smoke Tip on Monday evening and got it Thursday. Glad to be back
My Blu will not last longer than 20 minutes and it’s time to recharge. Too bad because they have the best flavors. The pack has never worked for me to recharge the battery. The only good thing about this product is the flavors.
Very nice concept: good size, charger and case very good. The battery life is a little short, but the recharge time is very short so no problem. The taste of all flavors tried was generally terrible. The best way to describe the taste is burned plastic. Customer service told me to clean the atomizer – still taste terrible. Really like the package, but the taste was unbearable. Will stick with my old smoking everywhere e cig for now (I must be one of a very few who had good luck with the smoking everywhere brand). The Blu gets two stars only because of “coolness factor”. Had to return it.
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There shipping should have more options, since you cant just run around the corner for the supplies. The shipping is unreliable and so are the tracking numbers.
I went on a chat with CS tonight, and quite frankly she was rude and acted like my inconvience of my new strter kit no working was not her problem. I had the white one before I ordered the black one, so I knew what to expect, and somehting want working because there was no tast or smoke, not matter the trouble shooting. Now lets see how lont it takes for a exchange. The company needs to realize shipping and CS with people trying to quit smoking need reliability!