The Breakthrough Brand award is given to an electronic cigarette company that has enjoyed great success in the past year. We give this award to the brand that has emerged as a leader in the industry for one reason or another.
The 2009 Breakthrough Brand award goes to NJOY electronic cigarettes. We feel that the NJOY NPRO electronic cigarette was a major breakthrough for NJOY. The NJOY NPRO electronic cigarette really looks and feels like a tobacco cigarette. NJOY really went the extra mile to make their customers feel like they were smoking a real cigarette without the harmful chemicals. We’ve had several people write in with nothing but great things to say about the NJOY NPRO. Several of our staff have also made the switch to NPRO because it really feels like a real cigarette.
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